Chapter XIX - Marketing/Searching For Loan Prospects

Goals and Containments

Getting Prepared to Market and Sell

Existing and Past Customers

Real Estate Brokers

Professional Related to the Real Estate Industry

Trade Groups and Professional Organizations

Trade, Internet and Newspaper Leads

Promoting Yourself and Institution

Reconnoitering Development Sites

Lists of Prospects from Publications

Word of Mouth

Marketing and Selling - Patience/Planning/Persistence

Basic Marketing Mechanics